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In an October blog post, we talked about how color can be applied in your website design to align with your brand positioning, buyer behavior, and audience targeting strategies. But there is another element to your website design that also plays an important role in...
Once known as website marketing or Internet marketing, digital marketing uses the Internet and all its various platforms to push prospects and clients to your website. Using a series of tactics that increase traffic to your website, digital marketing is the most...
Design options are limitless, which is why your first step in thinking about design is to identify your goals and determine what your Key Performance Indicators (KPIs) are. What is it you expect from your website? Do you have a website? Share with your designer what...
Your website is developed, it’s beautiful and created with navigation that addresses both the user experience and the search engine requirements for SEO. But is it ready to launch? Not until you have created title tags, written META descriptions, identified where ALT...