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If you are a Frenchman looking at a website written in French, then understanding the information on the page is second nature, because you speak the language. But what if you only speak English? You would need a lot of artificial intelligence to translate the...
In the BeginningIn 2018 the European Union enacted the General Data Protection Regulation (GDPR) which went into effect in May of that year; California enacted the Consumer Privacy Act (CCPR) in June 2018, revised in September 2018, and went into effect in January...
Peter Drucker, renowned management consultant is often quoted “you can’t manage what you can’t measure.” If your website is critical to the growth and success of your business then you need to manage it. Fortunately, Google offers a FREE tool called Google Analytics,...
In past blogs we’ve discussed how color and typeface/font can be used to create websites that successfully communicate your brand and inspire viewers to the action that you desire, such as making a purchase. In addition to color and typestyle, there’s something else...
So, you’ve got a website. You’ve categorized all your items and provided information about your services. But nothing seems to be happening. No one is coming, and as a result, no one is purchasing. What could be missing? Website traffic, you guessed it right! Having a...
In an October blog post, we talked about how color can be applied in your website design to align with your brand positioning, buyer behavior, and audience targeting strategies. But there is another element to your website design that also plays an important role in...
Once known as website marketing or Internet marketing, digital marketing uses the Internet and all its various platforms to push prospects and clients to your website. Using a series of tactics that increase traffic to your website, digital marketing is the most...
Design options are limitless, which is why your first step in thinking about design is to identify your goals and determine what your Key Performance Indicators (KPIs) are. What is it you expect from your website? Do you have a website? Share with your designer what...
Your website is developed, it’s beautiful and created with navigation that addresses both the user experience and the search engine requirements for SEO. But is it ready to launch? Not until you have created title tags, written META descriptions, identified where ALT...