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In past blogs we’ve discussed how color and typeface/font can be used to create websites that successfully communicate your brand and inspire viewers to the action that you desire, such as making a purchase. In addition to color and typestyle, there’s something else...
In an October blog post, we talked about how color can be applied in your website design to align with your brand positioning, buyer behavior, and audience targeting strategies. But there is another element to your website design that also plays an important role in...
Design options are limitless, which is why your first step in thinking about design is to identify your goals and determine what your Key Performance Indicators (KPIs) are. What is it you expect from your website? Do you have a website? Share with your designer what...
When designing a website, there are many variables to consider, such as layout, navigation, font, and photography, to name just a few. All of these factors together combine to achieve one goal: to get people to stay on your site and to perform certain functions – in...