A limited marketing budget creating uncertainty of how to get the most bang for your buck. Advertising & trade show budgets used to generate a much higher ROI than they do today. Top line revenue not growing fast enough to meet your long term goals? Is volume of website traffic is too low to generate enough leads to grow the business? If these are the kinds of challenges you are facing today, you are not alone.
Industry data suggests that the main contributor to these challenges is a result of a paradigm shift in the sales process from people-to-people to search engine-to-people. The goal of this internet strategy is to attract more visitors to your website, where they can be converted to leads to help grow your business. You do that by creating an abundance of relevant (to your target market) informational content to educate, inform and engage your prospects. And in doing so, you can nurture an online relationship and establish trust and confidence in your brand.
The more relevant the content, the more likely the prospects are to give you their contact information in exchange for the content. When consumers search online, find you, get informed, and buy, it’s called inbound marketing.