Knowledge Center Articles
Articles
How Typeface Influences Web Design
In an October blog post, we talked about how color can be applied in your website design to align with your brand positioning, buyer behavior, and audience targeting strategies. But there is another element to your website design that also plays an important role in...
What is Digital Marketing?
Once known as website marketing or Internet marketing, digital marketing uses the Internet and all its various platforms to push prospects and clients to your website. Using a series of tactics that increase traffic to your website, digital marketing is the most...
What are my Website Design Options?
Design options are limitless, which is why your first step in thinking about design is to identify your goals and determine what your Key Performance Indicators (KPIs) are. What is it you expect from your website? Do you have a website? Share with your designer what...
Title Tags, META descriptions, Alt tags and a sitemap: essential to optimal Search Engine Optimization (SEO) And,the importance of Indexing.
Your website is developed, it’s beautiful and created with navigation that addresses both the user experience and the search engine requirements for SEO. But is it ready to launch? Not until you have created title tags, written META descriptions, identified where ALT...
How Color Influences Website Design
When designing a website, there are many variables to consider, such as layout, navigation, font, and photography, to name just a few. All of these factors together combine to achieve one goal: to get people to stay on your site and to perform certain functions – in...