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Digital MarketingWhat is Local Search Optimization (LSO)? Local Search Optimization (LSO) boosts the probability of bringing local prospects to your site. It depends on many of the same tactics of SEO – including main headlines (H1), title tags, and meta...
Digital MarketingWhat is Search Engine Optimization (SEO)? Search Engine Optimization is a series of steps to help ensure the website can be properly indexed by search engines. A properly indexed site has a better opportunity to appear on page One of a search page....
Digital MarketingWhat is Content Marketing? The Content Marketing Institute defines content marketing as a “technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of...
Digital MarketingWhat is Pay-Per-Click? Pay-Per-Click advertising is a tactic used by top tier search engines like Google and Bing to get prospects/buyers to your website. It is not only efficient, but also a way to drive traffic to the website and generate leads....
Digital MarketingWhat is Digital Marketing? Digital marketing and/or website marketing is a series of tactics, any, or all of which, can drive traffic to your website. Examples of these tactics are Pay-Per-Click on Google Ads and Google Display Ads, Facebook,...