Digital Marketing

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What is Local Search Optimization (LSO)?

Digital Marketing​What is Local Search Optimization (LSO)? Local Search Optimization (LSO) boosts the probability of bringing local prospects to your site. It depends on many of the same tactics of SEO – including main headlines (H1), title tags, and meta...

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What is Search Engine Optimization (SEO)?

Digital MarketingWhat is Search Engine Optimization (SEO)? Search Engine Optimization is a series of steps to help ensure the website can be properly indexed by search engines. A properly indexed site has a better opportunity to appear on page One of a search page....

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What is Content Marketing?

Digital MarketingWhat is Content Marketing? The Content Marketing Institute defines content marketing as a “technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of...

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What is Pay-Per-Click?

Digital MarketingWhat is Pay-Per-Click? Pay-Per-Click advertising is a tactic used by top tier search engines like Google and Bing to get prospects/buyers to your website. It is not only efficient, but also a way to drive traffic to the website and generate leads....

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What is Digital Marketing?

Digital MarketingWhat is Digital Marketing? Digital marketing and/or website marketing is a series of tactics, any, or all of which, can drive traffic to your website. Examples of these tactics are Pay-Per-Click on Google Ads and Google Display Ads, Facebook,...

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