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What is Content Marketing?

Digital MarketingWhat is Content Marketing? The Content Marketing Institute defines content marketing as a “technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of...

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What is Pay-Per-Click?

Digital MarketingWhat is Pay-Per-Click? Pay-Per-Click advertising is a tactic used by top tier search engines like Google and Bing to get prospects/buyers to your website. It is not only efficient, but also a way to drive traffic to the website and generate leads....

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What is Digital Marketing?

Digital MarketingWhat is Digital Marketing? Digital marketing and/or website marketing is a series of tactics, any, or all of which, can drive traffic to your website. Examples of these tactics are Pay-Per-Click on Google Ads and Google Display Ads, Facebook,...

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What is WordPress CMS?

Website CMSWhat is a Wordpress CMS? WordPress Content Management System (CMS) is an open-source computer program that makes it easier to manage website content and website page design.  Over the years WordPress CMS functionality has been extended through thousands of...

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Do I need a Privacy Policy?

Privacy Policy Do I Need A Privacy Policy? Yes, a privacy policy is legally required if your website collects any personal information about visitors. You need to be aware of Europe’s General Data Protection Regulation (GDPR) which you can learn about on The Marketing...

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Font Options

Website DesignWeb Safe Font Options There are many popular fonts available for use on a website, but important consideration often overlooked is the reality that your website can be displayed on many types and brands of devices each using different operating systems...

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