Ten years ago outbound marketing through Direct Mail – Print Ads – E-Mail – Telemarketing – Radio/TV Ads were effective tools for lead generation and revenue growth.
Today, people have become adept at blocking out interruptions from traditional outbound marketing and shop and learn in a whole new way.
If you want to get your marketing message delivered, you need to match the way you market your products with the way your prospects learn about and shop for your products. Today, you do that by generating leads through Inbound Marketing.
Consumers now use the Internet to shop and gather information, but how do they use the Internet for these activities? They do it through search engines. They look for you and find you based on keywords the prospect uses to search for the product, or service, or information. The search results draws the prospect into your website or Facebook page to view rich,-relevant, content delivered as blogs, white papers, case studies, eBooks, How-To-Guides, brochures, press releases, videos and more.
To get found by search engines you have to attract shoppers with in-the-moment relevant content and to use this content in a way that begins to nurture a relationship between your business and the prospect’s needs as a consumer. According to HubSpot, Inbound Marketing is the most cost efficient and effective way to reach your prospective customers.
As a HubSpot marketing automation software reseller for Inbound Marketing we offer the following services:
- Website optimized for inbound campaign
- Content marketing plan and content development
- Call-to-Action and Landing page strategy
- Lead nurturing and e-mail campaigns
- Sales process automation and integration with CRM systems