Smaller, independent restaurants that are locally owned tend to be local/regional businesses selling direct to consumers. They are almost always defined by their niche e.g., Italian, American, Chinese, fusion, etc.
Their online presence tends towards conveying mood, style or tone of the restaurant. Direct to consumer is ideal for social media and creating a Facebook page.
Restaurants are very dependent on branding, signage and store location for the marketing. They use promotions and special campaigns frequently. There is opportunity to use social media and other digital marketing techniques, including custom mobile applications.
Marketing services we can provide to restaurants:
- Marketing plan development and promotional idea development
- Website with online menu
- Mobile website / QR Code
- Logo, poster and sign design
- Outbound marketing (local/regional advertising –radio, TV, print, direct mail, every door direct mail, e-Mail and PR)
- Search Engine marketing (Google ad words, social media campaigns, Google maps).
- Promotional items