Knowledge Center Articles
Articles
How to Rebrand your Website and Online Presence
Introduction Mature companies often face the challenge of rebranding their business, resulting from an acquisition, merger, joint venture or change in focus or direction. In this article, we discuss what changes need to be made to the website and your online presence...
Trending Topics and How to Use them in Your Content Marketing Strategy (Updated for 2024)
Social Media Some social media channels and websites have adopted a “trending topic” tool on their platform. Places like Buzzfeed and Facebook are capturing the topics most frequently being discussed at any moment in time. Using their own unique algorithms these...
How to Resize an Image for Websites using Pixlr, Canva, or MS Paint Graphics Software
Introduction to Resizing a Website Image Using photo images in website design is a common practice. Images help set the tone of a website, facilitate an emotional connection and help create an impression. Photos are also used to draw attention, often to a branding...
Inbound Marketing Vs. Outbound Marketing (updated in 2023)
What is Inbound Marketing? Inbound marketing is when a company attracts visitors (hopefully ideal prospects) to their website by creating relevant content via blogs, social media, and search engine optimization (SEO), etc. Traditional marketing such as Print Ads,...
Personalizing a Semi-Custom Website Theme versus a Custom Website Design
Today, the center of every company’s marketing focus is its website. It’s where your brand is most likely to be encountered first, given that almost all shopping and product research starts online. Your website needs to embody your brands personality and express your...