In the world of websites the phrase “Content is King” has evolved over the years as search engines have gotten more intelligent. The search engine is now so sophisticated that it does more than place your copy in its index to deliver in search results, it now includes artificial intelligence software to analyze and interpret the content to provide an optimal search result for a given search term.

Content development services for websites include:

• Website on-page copy
• Downloadable content (articles, case studies, white papers, e-books, etc.) for lead generation
• Buyer’s journey content (facilitate prospect education and nurturing)
• Recurring content for blog posts and social media posts
• Interactive content (videos)
• Dynamic content (e-catalog, e-commerce)

The cost for a content marketing campaign depends on the amount of content to be created and if the effort is one-and-done initiatives or if it is ongoing activity based on an editorial calendar for content creation and posting.

In the world of websites the phrase “Content is King” has evolved over the years as search engines have gotten more intelligent. The search engine is now so sophisticated that it does more than place your copy in its index to deliver in search results, it now includes artificial intelligence software to analyze and interpret the content to provide an optimal search result for a given search term.

Content development services for websites include:

• Website on-page copy
• Downloadable content (articles, case studies, white papers, e-books, etc.) for lead generation
• Buyer’s journey content (facilitate prospect education and nurturing)
• Recurring content for blog posts and social media posts
• Interactive content (videos)
• Dynamic content (e-catalog, e-commerce)

The cost for a content marketing campaign depends on the amount of content to be created and if the effort is one-and-done initiatives or if it is ongoing activity based on an editorial calendar for content creation and posting.