Cary Baskin

Managing Director

Cary Baskin, managing partner of The Marketing Department in Malvern, PA, brings his 30 years of experience in sales, marketing, product management and operations to every client project.

Cary’s passion is mentoring companies to improve how they can market their products; it’s how he gets his “endorphin rush”. He has experience in both old school ad based marketing and modern day inbound /digital marketing.

His work in marketing at divisions of M&M Mars, J&J and Honeywell and technology companies Checkpoint Systems, and Kulicke & Soffa plus his several years as a sole proprietor (software reseller) enables him to bring a range of experience and skills to clients both large and small.

Industry experience includes medical devices / hospital / health care, retail, industrial security, semiconductor, software, bar code / RF ID, professional practices, consultants and the trades. Cary has launched hardware, software and service products in the U.S., Europe, South East Asia and Japan.

Since our incorporation in February of 2011, The Marketing Department in Malvern, PA has served more than 80 clients with over 300 marketing projects including websites, branding (logos, tag lines, positioning, naming), inbound marketing for lead generation, advertising for print ads, digital ads, and direct mail, and graphic design for logos, brochures, business cards, post cards, print ads, and content writing for websites, PR, sell sheets, marketing & business plans, blog posts and more.

Cary is a member of the SCORE Speakers Bureau where he lectures frequently on Internet Marketing and Search Engine Optimization (SEO).  A sampling of Cary’s speaking engagements in 2017 and 2018 included:

How to Market on the Internet

Malvern Business Association, Haverford Library, Paoli Business Association, Media Library, Berwyn-Devon Business Association, Western Mainline Chamber of Commerce, and Haverford Library

Search Engine Optimization

Tredyffrin Library, Media-Upper Providence Library Exton Library, Delaware County Chamber of Commerce, Berwyn-Devon Business Association, Western Mainline Chamber of Commerce, Malvern Business Association, and Paoli Business Association

Maximizing ROI on Marketing

Tredyffrin Library, Exton Library, Western Mainline Chamber of Commerce

2021 Speaking Engagements

May 13   Key Elements of a Successful Website Project                                                                                                             Live ZOOM Webinar    Sponsored by SCORE & Paoli Business Association

Dec 9   Key Elements of a Successful Website Project                                                                                                                Live ZOOM Webinar    Sponsored by SCORE

2020 speaking engagements include:

Feb 12     7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing                  The Paoli Business and Professional Association–Lunch N Learn
11:00am-1:00pm—Location: TBD

Mar 9      7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing                  The Western Chester County Chamber of Commerce–Lunch N Learn–
11:30-11:45( Registration and Lunch)—11:45am-1:15pm (Presentation)
Location: The Courtyard Marriott, Coatesville

Mar 19    7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing                  The Media-Upper Providence Library – 6:30pm – 8:30pm

Apr 8       7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing                  Live Zoom Webinar – 11:00am – 1:00pm

Sep 21     7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing                  The Middletown Library – 6:30pm – 8:30pm

Oct 8       Make the Internet Work for You!                                                                                                                The Radnor Memorial Library – 6:30pm – 8:30pm

Oct 15      Search Engine Optimization (SEO), Tips and Tricks to Grow Your Business                                    WARE Presbyterian Village – 8:30am – 10:30am

Oct 20    7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing                    The Newtown Library – 6:30pm – 8:30pm

Nov 18    7 Cool Things You Can Do with Your Website to Improve Your Sales and Marketing                    The Haverford Free Library – 6:30pm – 8:30pm

Cary has an MBA from Pace University, a Master’s in Bio-Engineering from Polytechnic Institute of New York and a BSEE from Pratt Institute.

In 2000, Cary taught a course in Product Introduction Management at Widener University Graduate School of Business.