Digital Marketing

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a series of steps to help ensure the website can be properly indexed by search engines. A properly indexed site has a better opportunity to appear on page One of a search page. SEO is important because 94% of people who are searching don’t go beyond page one.

Search Engine Optimization depends on more than 200 algorithms  – including main headlines (H1), title tags, meta descriptions. Check out some of Google’s upcoming algorithm updates in June 2021. Some of these changes are page experience including load time, mobile experience and securing your site with https. To learn more about Google algorithm updates: https://developers.google.com/search/blog/2021/04/more-details-page-experience.