What is included in a maintenance cycle?

What is included in a maintenance cycle? What’s included in website maintenance is determined by the website developer doing the work, the tools they use and process they follow.  So some variability can exist. However, every maintenance initiative should at a minimum...

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What is Local Search Optimization (LSO)?

Digital Marketing​What is Local Search Optimization (LSO)? Local Search Optimization (LSO) boosts the probability of bringing local prospects to your site. It depends on many of the same tactics of SEO – including main headlines (H1), title tags, and meta...

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What is Search Engine Optimization (SEO)?

Digital MarketingWhat is Search Engine Optimization (SEO)? Search Engine Optimization is a series of steps to help ensure the website can be properly indexed by search engines. A properly indexed site has a better opportunity to appear on page One of a search page....

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What is Content Marketing?

Digital MarketingWhat is Content Marketing? The Content Marketing Institute defines content marketing as a “technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of...

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What is Pay-Per-Click?

Digital MarketingWhat is Pay-Per-Click? Pay-Per-Click advertising is a tactic used by top tier search engines like Google and Bing to get prospects/buyers to your website. It is not only efficient, but also a way to drive traffic to the website and generate leads....

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