Meet The Team

Managing Director – Cary Baskin

Cary Baskin, managing director of The Marketing Department in Malvern, PA, brings his 40 years of experience in sales, marketing, product management and operations to every client project.  Since our incorporation in February of 2011, The Marketing Department in Malvern, PA has served more than 200 clients (professional practices, medical practices, retail, trades, insurance, industrial/manufacturing, technology & IT, independant consultants, real estate, and non-profits).

Cary’s passion is mentoring companies to improve how they can market their products; it’s how he gets his “endorphin rush”. He has experience in both old school ad based marketing and modern day inbound /digital marketing.

His work in marketing at divisions of M&M Mars, J&J and Honeywell and technology companies Checkpoint Systems, and Kulicke & Soffa plus his several years as a sole proprietor (software reseller) enables him to bring a range of experience and skills to clients both large and small.

As managing director of The Marketing Department he has:

• Personally lead the develop of more than 135 websites.
• Guided or executed several  hundred marketing projects including:
  • Branding (logos, tag lines, brand positioning, naming)
  • Internet Markeitng including Inbound (Content) Marketing and Pay-per-Click Ads on Google and Social Media
  • Traditional Advertising (Radio, Cable TV, Print and Direct Mail)
  • Graphic Design for logos, brochures, business cards, post cards, print ads
  • Content Writing for websites, PR, sell sheets, marketing & business plans, blog posts and more.

His industry experience includes medical devices / hospital / health care, retail, industrial security, semiconductor, software, bar code / RF ID, professional practices, consultants and the trades. Cary has launched hardware, software and services in the U.S., Europe, South East Asia and Japan.

Cary is a member of the SCORE Speakers Bureau where he lectures frequently on:

• Internet Marketing
• Search Engine Optimization (SEO).
• Website Development
• Maximizing Return On Investment in Marketing
• Branding

To view his current speaking schedule, check out our Workshops & Webinars page.

Cary has an MBA from Pace University, a Master’s in Bio-Engineering from Polytechnic University (formaerly Polytechnic Institute of New York) and a BSEE from Pratt Institute.

In 2000, Cary taught a course in Product Introduction Management at Widener University Graduate School of Business.