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A strong online presence is crucial for your small business to thrive in today's market. This article from The Marketing Department, in Malvern, PA, outlines key strategies to keep your digital platform ahead, ensuring it effectively attracts and engages your target...
Introduction Mature companies often face the challenge of rebranding their business, resulting from an acquisition, merger, joint venture or change in focus or direction. In this article, we discuss what changes need to be made to the website and your online presence...
Social Media Some social media channels and websites have adopted a “trending topic” tool on their platform. Places like Buzzfeed and Facebook are capturing the topics most frequently being discussed at any moment in time. Using their own unique algorithms these...
What is Inbound Marketing? Inbound marketing is when a company attracts visitors (hopefully ideal prospects) to their website by creating relevant content via blogs, social media, and search engine optimization (SEO), etc. Traditional marketing such as Print Ads,...
So, you’ve got a website. You’ve categorized all your items and provided information about your services. But nothing seems to be happening. No one is coming, and as a result, no one is purchasing. What could be missing? Website traffic, you guessed it right! Having a...