So, you’ve got a website. You’ve categorized all your items and provided information about your services. But nothing seems to be happening. No one is coming, and as a result, no one is purchasing.
What could be missing?
Website traffic, you guessed it right! Having a website alone isn’t enough. You must inform people about your website, attract them to it, and ensure they can reach it.
Every company wants clients, and every company wants to be able to attract traffic through its front doors. In this digital era, businesses understand the importance of their website. Whether you’re looking for your first client or your 1,000th, increasing traffic to your website is an important component of developing your business. Increased online traffic might attract more customers and increase revenue if your site is geared for conversions.
So, what are the most effective methods for driving visitors to your website? We are here to tell you just that. So, buckle up as we take you on this journey of tried-and-true marketing tactics that will help you to get more traffic to your website and increase conversions, sales, and revenue.
- OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINES:
REQUIRED TIME: an ongoing process
REQUIRED EFFORT: high
ROI: 5/5 rating
According to research, sites that appear on the first page of Google’s search results earn the vast majority of user clicks. It goes without saying that search engine optimization (SEO) is essential for getting your website and/or your blog recognizable and generating organic traffic. There is a lot more that goes into SEO, but here are a few key elements to remember for better SEO-friendly writing:
- Make a list of suitable target keywords for your brand.
- Conduct research to see what types of content rank for your desired keyword phrases. To put it another way, seek out what your rivals are doing to attract specific keyword traffic.
- Provide a concise and correct title tag for your content.
- Write intriguing meta descriptions that persuade people to visit your page.
- For pictures in your article, use relevant alt tags.
Above everything, you must generate engaging blog content that your readers will want to view and interact with.
Because Google’s algorithm is always changing, optimization should be a continuous process rather than a one-time effort. And while time-consuming, it might be the difference between zero and great visibility for your website. Many businesses, however, do not have the resources or time to handle all of this; therefore, it is often wise to seek expert SEO services to outsource the task.
- USE CAPTIVATING TITLES AND HEADLINES:
REQUIRED TIME: 1-2 weeks
REQUIRED EFFORT: low
ROI: 4/5 rating
We don’t mean creating clickbait headlines; we mean creating dynamic and attractive titles that capture reader attention. If your website’s blog has a lot of high-quality material but little traffic, consider changing title tags, meta descriptions, and/or headlines to be more attention-grabbing; this can make your site more engaging, shareable, and even make it rank higher in Google’s search engine results pages (SERPs). If you are thinking, what makes a headline interesting? Consider the following strategies:
- Make use of strong adjectives and/or verbs. For instance, “excellent” rather than “good,” and “excel” rather than “do well.”
- Be precise and clear—in other words, don’t offer any misleading promises.
- Make it as brief as possible, preferably under 70 characters.
- Provide a number if it is appropriate, such as “18 Strategies for…”.
- Overused terms and phrases should be avoided.
Set aside some time to improve headlines if you’ve posted a slew of articles with uninspired titles. A more enticing title might be a game-changer in getting new people to click on your content, boosting traffic to your site.
- TRY TO GENERATE EVERGREEN CONTENT AND REPURPOSE YOUR OLD CONTENT:
REQUIRED TIME: 1-4 weeks depending on the length and quality of the article/post
REQUIRED EFFORT: high
ROI: 3/5 rating
Don’t get us wrong: time-sensitive content may attract a lot of traffic as a short-term strategy. But Integrating evergreen pieces into your blog’s content strategy, on the other hand, might result in passive traffic for months, if not years, following publication.
Evergreen content is material that remains relevant irrespective of when it was produced. A piece explaining why it’s necessary to have a savings account, for example, is evergreen but not one about the 10 greatest crypto currencies to purchase right now. Can you see how this makes evergreen content valuable for traffic generation? People will look for and find them at any time of year because they are always relevant.
Also, if you need content to generate visitors to your website but can’t think of anything? Then Repurposing outdated material is an excellent strategy to overcome this barrier. Take a successful blog article and convert it into a video. Alternatively, if you have a famous podcast, make a blog post about it. Using old yet previously successful content will continue to generate visitors to your site.
- INVITE GUEST WRITERS AND SUBMIT GUEST BLOGS:
REQUIRED TIME: 1-3 months
REQUIRED EFFORT: high
ROI: 4/5 rating
Whether it’s a backlink in the contributor bio or the material itself, guest posts put your identity and work in front of the viewers of other websites. Publishing on sites in the same or comparable business will drive the most appropriate visitors your way. For example, if you operate an animal healthcare blog, it would be inappropriate to guest post on a website focusing on new pet care and rights website. On the other hand, having people write for your blog might result in an increase in traffic because guest authors often publicize their work to their own audience. But be warned: not every author will provide high-quality content for your site, so practice caution when determining what to post and what not to post.
- USE THE POWER OF SOCIAL MEDIA:
REQUIRED TIME: ongoing
REQUIRED EFFORT: moderate to high
ROI: 5/5 rating
With more than 3 billion active social media users globally, social media is an obvious choice for boosting traffic. Consider the following to begin engaging users:
- Share your most recent news or items on Facebook, Instagram, and other social media platforms. Don’t be hesitant to inject some personality into your brand since this will help develop your brand voice and entice new consumers.
- Follow standard practices for social media writing. When it comes to developing social media material, you have limited space. Write tweets and LinkedIn posts differently than you would a white paper or blog article.
- Engage with your fans. Direct involvement increases consumer engagement, whether it’s responding to their comments or soliciting their feedback.
- Share blog entries on social media platforms such as Facebook, Twitter, Instagram, and others. A piece that strikes a chord with visitors may skyrocket, resulting in increased shares and, as a consequence, additional views.
- Incorporate social sharing buttons into your content. These buttons increase reader engagement and urge them to spread your content with their own networks.
- Create a memorable hashtag. A creative hashtag may help distinguish your content or product and stimulate fresh interest—it may even go viral.
Though time-consuming, creating and maintaining a social media presence may provide significant benefits in terms of client loyalty and commitment.
- GET GOING WITH EMAIL MARKETING:
REQUIRED TIME: less than 1 month
REQUIRED EFFORT: moderate
ROI: 4/5 rating
You may also increase website traffic by employing email marketing, which is email outreach to your target demographic. You’ll be able to keep generating Internet traffic to your business with email marketing as long as your consumers remain subscribed. With social media platforms constantly restricting your exposure, email marketing is one of the few marketing methods over which you have ultimate control. Email marketing may be done in a variety of ways, including:
- Welcoming new customers
- Informing consumers about new items and upgrades
- Actively promoting special offers and deals
- Making instructional materials available
Email marketing may easily persuade consumers to check out and browse your website further if your email text is appealing enough. Although you will be responsible for email authoring, platforms such as Mail Chimp and Constant Contact make structuring and graphics a breeze.
- INTERNALLY LINK AS MUCH AS POSSIBLE:
REQUIRED TIME: 1-3 weeks
REQUIRED EFFORT: low to moderate
ROI: 4/5 rating
If your landing pages and blog articles do not connect internally, your viewers are locked and confined to the webpage on which they land. Users will be able to browse your website more easily if you include more internal links. Furthermore, internal linkages aid in the development of your site’s foundation. This finally assists search engines like Google in determining which pages comprise your website’s fundamental content or its most significant material. A well-structured website hierarchy makes things simpler and easier for web crawlers to locate and index your online pages.
- REAP THE BENEFITS OF INFLUENCER MARKETING:
REQUIRED TIME: 1-2 months
REQUIRED EFFORT: moderate
ROI: 5/5 rating
Clients are more inclined or attracted to purchase from companies that have positive word of mouth, but how can you build a positive word of mouth for yourself? First and foremost, please/impress your consumers. Second, collaborate with influencers. Influencer marketing is not a fad. In reality, it’s a low-cost tactic to increase visitors to your website. When influencers share coupon codes, referrals, ratings, or giveaways, you are gaining access to their audience and driving traffic to your website.
If you’re trying to sell a product on your site, collaborating with influencers can assist increase your site’s exposure while also lending you some social credibility. Bloggers and influencers may help you sell your items to hesitant buyers by openly supporting them. This isn’t restricted to recruiting A-list celebs; “micro-influencers” are a low-cost approach to connect with the audience without paying high sponsorship prices. Micro-influencers receive higher user interaction from their viewers despite having fewer followers than big-name celebrities.
- START A REFERRAL PROGRAM:
REQUIRED TIME: less than 1 month
REQUIRED EFFORT: moderate
ROI: 4/5 rating
Referral marketing works on the idea that customers are four times more likely to buy after hearing a friend’s suggestion. As a result of consumers reaching out to their own networks, referral marketing generates both traffic and conversions. It’s no wonder that so many eCommerce powerhouses have adopted these initiatives. Your offer or reward must be sufficiently attractive to build an effective referral program. This may be a discount, an upgrade, a free item, or shop credit—anything that encourages people to promote your website actively.
- MASTER INTERNET MARKETING:
REQUIRED TIME: 1-2 months
REQUIRED EFFORT: high
ROI: 5/5 rating
With millions of daily active users, social media and PPC is a natural way to drive traffic to your website. This is especially true for your current customers and followers. There are a few things to consider while developing your paid social media ads presence. First, you must determine which platform your target audience prefers. LinkedIn may be your best choice if you’re a B2B company. Instagram is undoubtedly a good alternative if you sell to Millennials. Are you going after Generation Z? Then think about TikTok.
Second, it is vital that you provide genuine value to your followers and connect with them on a regular basis. You cannot simply post and share links to your website and expect people to visit. You must understand what they are thinking, actively interact with them, provide them with original information, reply to comments, answer their queries, and so on. Leverage the power of PPC, paid social media ads and staying active on top platforms like Facebook, Instagram, twitter, and more can do wonders for your website.
- REAP THE ADVANTAGES OF DISPLAY ADVERTISING:
REQUIRED TIME: less than 1 month
REQUIRED EFFORT: moderate
ROI: 4/5 rating
Display advertising (DSP), like paid search, may provide a speedy influx of traffic. Display advertisements might be especially useful if you’re attempting to raise brand recognition or retarget visitors to your website. Display advertising is a sort of Internet advertising that consists of putting graphic adverts on websites that often contain a call to action. Display advertisements can display on every website that a customer visit. You can raise brand recognition while also promoting your products and services.
While other advertising avenues, like search advertising, targets those who are ready to buy, display advertising might pique their curiosity. Display advertisements have a broad reach and can be viewed by a large number of people. There are a variety of precise targeting choices available to help you reach your target demographic. You may target certain keywords, hobbies, subjects, or demographics with a DSP. You may also target certain websites if you know where they can go online.
FINAL THOUGHTS:
Driving traffic is a never-ending activity, but it also produces results long after you start. There are many routes that potential clients might take to visit your website; all you have to do is select the one that performs best depending on the type of customer you are targeting, your competition, and your budget.
With these marketing methods in your arsenal, you should be able to increase Internet traffic to your business website. Increasing traffic begins with selecting a method and a suitable channel and getting started, rather than attempting all of them at once. Remember that a successful digital marketing plan consists of stacking short-term and long-term techniques so that they work together. When you’ve perfected one, why not return here and choose your next traffic-driving strategy?
REFERENCES:
- https://madisonmilesmedia.com/10-proven-ways-to-increase-website-traffic/
- https://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website
- https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/
- https://backlinko.com/increase-website-traffic
- https://neilpatel.com/blog/how-to-increase-website-traffic-without-seo/
- https://localiq.com/blog/drive-more-traffic-to-your-website/