What is included in a maintenance cycle? What’s included in website maintenance is determined by the website developer doing the work, the tools they use and process they follow.  So some variability can exist. However, every maintenance initiative should at a minimum...

Digital Marketing​What is Local Search Optimization (LSO)? Local Search Optimization (LSO) boosts the probability of bringing local prospects to your site. It depends on many of the same tactics of SEO – including main headlines (H1), title tags, and meta...

Digital MarketingWhat is Search Engine Optimization (SEO)? Search Engine Optimization is a series of steps to help ensure the website can be properly indexed by search engines. A properly indexed site has a better opportunity to appear on page One of a search page....

Digital MarketingWhat is Content Marketing? The Content Marketing Institute defines content marketing as a “technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of...

Digital MarketingWhat is Pay-Per-Click? Pay-Per-Click advertising is a tactic used by top tier search engines like Google and Bing to get prospects/buyers to your website. It is not only efficient, but also a way to drive traffic to the website and generate leads....

Digital MarketingWhat is Digital Marketing? Digital marketing and/or website marketing is a series of tactics, any, or all of which, can drive traffic to your website. Examples of these tactics are Pay-Per-Click on Google Ads and Google Display Ads, Facebook,...

Website CMSWhat is a Wordpress CMS? WordPress Content Management System (CMS) is an open-source computer program that makes it easier to manage website content and website page design.  Over the years WordPress CMS functionality has been extended through thousands of...

Website DesignHow to Choose a Color Scheme for your Website Design There are many design elements to consider in website design including page symmetry, font type, font color, use of headlines and calls-to-actions, and of course color. Choosing the right color scheme...

Privacy Policy Do I Need A Privacy Policy? Yes, a privacy policy is legally required if your website collects any personal information about visitors. You need to be aware of Europe’s General Data Protection Regulation (GDPR) which you can learn about on The Marketing...

Website DesignWeb Safe Font Options There are many popular fonts available for use on a website, but important consideration often overlooked is the reality that your website can be displayed on many types and brands of devices each using different operating systems...