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How do I optimize my copy for SEO?

SEOHow Do I Optimize Website Copy for SEO? First and foremost, your copy must satisfy the searcher’s information intent – the goal of the person visiting your website. How do you do that? Your copy must be structured so visitors can quickly scan and get a sense of...

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What is Local Search?

SEOWhat is Local Search? Local search is a subset of SEO that focuses on earning visibility and influence with searchers closest to your place of business or those who are searching for the goods and/or services you provide along with a geographic qualifier (like...

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What is SEO’s role in Lead Generation?

SEOWhat is SEO’s Role in Lead Generation? SEO’s role in lead generation is to help your target audience find you quickly and easily learn what it is you have to offer therefore recognizing your business as one that can potentially satisfy their needs. People rarely...

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What is Search Engine Optimization (SEO)?

SEOWhat is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is a process aimed at increasing your search visibility and leads. SEO is a continuously evolving process. Originally, SEO was used to focus on putting the right keywords in the right places...

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How much does it cost to build a website?

Getting StartedHow much does it cost to build a website? The answer to this question is it depends.  It depends if the design will be custom programmed or if you are starting from a site-wide pre-built theme or a page template. And, of course, how big the website is,...

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