What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a process aimed at increasing your search visibility and leads.

SEO is a continuously evolving process. Originally, SEO was used to focus on putting the right keywords in the right places so you’d be relevant to search queries containing the keywords and show up in search results. That, by itself, doesn’t work anymore.

Holistic SEO focuses not only on visitors to your website but their entire experience. It ensures your target audience finds you, gets the information they need, and also does what you, the website owner, wants them to do – whether that’s to make a purchase, sign up for a newsletter, fill out a lead form, download an article or something else.

Holistic SEO looks at technical aspects of your website like speed, mobile responsiveness, and security. It ensures your content is sought after by your search audience, is useful to them, and learns the signals Google uses to assess its quality and relevance.

To take an in-depth look at SEO check out our blog.