Knowledge Center Articles
Articles
Inbound Marketing Vs. Outbound Marketing
What is Inbound Marketing? Inbound marketing is when a company attracts visitors (hopefully ideal prospects) to their website by creating relevant content via blogs, social media, and search engine optimization (SEO), etc. Traditional marketing such as Print Ads,...
Personalizing a Semi-Custom Website Theme versus a Custom Website Design
Today, the center of every company’s marketing focus is its website. It’s where your brand is most likely to be encountered first, given that almost all shopping and product research starts online. Your website needs to embody your brands personality and express your...
A Layman’s Guide to Schema
If you are a Frenchman looking at a website written in French, then understanding the information on the page is second nature, because you speak the language. But what if you only speak English? You would need a lot of artificial intelligence to translate the...
Why a Privacy Policy is a Must Have
In the BeginningIn 2018 the European Union enacted the General Data Protection Regulation (GDPR) which went into effect in May of that year; California enacted the Consumer Privacy Act (CCPR) in June 2018, revised in September 2018, and went into effect in January...
Free Website Key Performance Indicators (WKPI) Measurement Tool
Peter Drucker, renowned management consultant is often quoted “you can’t manage what you can’t measure.” If your website is critical to the growth and success of your business then you need to manage it. Fortunately, Google offers a FREE tool called Google Analytics,...