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Peter Drucker, renowned management consultant is often quoted “you can’t manage what you can’t measure.” If your website is critical to the growth and success of your business then you need to manage it. Fortunately, Google offers a FREE tool called Google Analytics,...
In past blogs we’ve discussed how color and typeface/font can be used to create websites that successfully communicate your brand and inspire viewers to the action that you desire, such as making a purchase. In addition to color and typestyle, there’s something else...
So, you’ve got a website. You’ve categorized all your items and provided information about your services. But nothing seems to be happening. No one is coming, and as a result, no one is purchasing. What could be missing? Website traffic, you guessed it right! Having a...
In an October blog post, we talked about how color can be applied in your website design to align with your brand positioning, buyer behavior, and audience targeting strategies. But there is another element to your website design that also plays an important role in...
Once known as website marketing or Internet marketing, digital marketing uses the Internet and all its various platforms to push prospects and clients to your website. Using a series of tactics that increase traffic to your website, digital marketing is the most...