How do I determine what pages I need for a website?
According to HubSpot’s website marketing expert Neil Patel, in his blog “The Four Most Important Pages on Your Website (& How to Optimize Them)” there are four pages a website should never be without. We agree. They are the:
- Home Page
- About Page
- Contact Us Page
Patel notes that these are usually the most often visited pages.
After these pages you need to decide what pages are necessary to meet your business goals and those pages will vary. Depending on your business, you may want:
- A Products or Services Page
- A Portfolio or Projects Page
- News Page
- A Photo Gallery / Our Work Page
- An Industries Served Page
There are some website builders who recommend a separate FAQ Page and a separate Testimonials Page.
We believe frequently asked questions and what your customers are saying about you should be incorporated onto the page relating to the specific questions and the testimonials should relate to the specific product or service being discussed on the page.