What is SEO’s Role in Lead Generation?
SEO’s role in lead generation is to help your target audience find you quickly and easily learn what it is you have to offer therefore recognizing your business as one that can potentially satisfy their needs.
People rarely land on a website the first time and convert to a sale. They usually visit multiple websites, multiple times seeking more and different information. A useful SEO can help you figure out the information they’re likely looking for and present it in a way that is easy to find, digest, and be useful.